This project involved building a comparison website that lets users review offerings from Korea’s three major telecom carriers (KT, LG, SK) at a glance, based on the client’s requirements.
The client needed a clear, table-style layout that presents complex plan information in an intuitive way—so users can quickly understand key items such as pricing plans, benefits, and subscription conditions.
\In response, we structured the KT/LG/SK product information into a consistent data format and implemented a comparison-table UI that allows users to easily compare plans across multiple criteria (e.g., monthly fees, installation fees, and promotional gifts). We also designed a user-friendly consultation/sign-up flow with an optimized form to collect required information efficiently, implemented reliable server integration, and delivered a fully responsive website optimized for both desktop and mobile. Performance improvements were applied through image optimization and lightweight code to enhance overall user experience.
1️⃣ Build an integrated comparison platform for the three major carriers
A website was required where users can compare and apply for KT, LG, and SK internet/TV/phone products at a glance. The UI needed to help users understand complex telecom product details intuitively. Key information—such as plan pricing, benefits, and subscription conditions—had to be delivered clearly and systematically, using a comparison-table layout that highlights differences and advantages across carriers. The platform also needed user-friendly filtering and search capabilities to help users quickly choose the best product for their needs.
2️⃣ Design a user-friendly sign-up flow and responsive web experience
A user-first sign-up/consultation flow was required to guide visitors smoothly from product comparison to consultation request and subscription. The process needed to simplify complex steps to reduce drop-off and improve conversion. Responsive web design and fast loading performance were essential, ensuring a consistent experience across devices. The goal was to provide an accessible platform that users can comfortably use anytime, anywhere.
💡 Designed and delivered a KT/LG/SK plan comparison feature
We structured KT/LG/SK product information and built a comparison-table UI that users can scan instantly. Users can compare carrier products across multiple criteria (e.g., monthly fees, installation fees, and promotional gifts), enabling faster and clearer decision-making. The result is a structured comparison experience that makes complex telecom information easy to understand.
💡 Built a user-centered consultation/sign-up flow and delivered a responsive website
We designed an intuitive consultation/sign-up journey and implemented an optimized form to efficiently collect necessary user information, with stable server integration. A responsive website was delivered for both desktop and mobile environments, and user experience was improved through performance optimization, including image optimization and code lightweighting for faster loading.
